With each passing day, the ferocity of climate change is growing exponentially. The consequent rise in global temperature has fuelled the demand for green energy. The Corporate Leadership’s commitment to saving our globe from the adversities of climate change holds out a ray of hope. As the shifting the climate unfriendly industrial activities to the third world are bringing global climate changes to their worst, it seems time has been reaffirmed that the world is round!
In the year 2021 alone, 80 million vehicles were manufactured worldwide. According to a report at present, (in the year 2022) there are 1.446 billion automobiles on our planet.
In the car segment, Japanese Car maker Toyota Motors Corporation is the world leader with 10.5 million cars sold worldwide in 2021.
Toyota Motors Corp is not just investing in technical inventions but also in the sentiments of the local market. It is said that the leader walks an extra mile, it applies to Toyota Motors which chose the domain name www.toyotabharat.com establishes it.
Tata Motors is selling motor vehicles in 125 countries. Tata Motors is India’s biggest automobile manufacturer. The Indian Car maker TATA Motors defines innovation in three segments, design, technology, and quality.
The depletion of fossil fuels and the harmful effects of fossil fuel usage on human and animal health coupled with the adverse climate change has posed a challenge to the Corporate leadership for finding solutions with the co-existence in harmony with nature.
The research in green fuels has started yielding dividends in the form of hydrogen and electric fuel cells. Electric and hydrogen fuel cells propelled vehicles have become a reality. The inter-patent relationship map below shows the different dimensions explored in inventions for using Hydrogen as an alternative to fossil fuels:
As a good corporate governance practitioner, Toyota Motors has invested in green fuel R&D. It has evolved over time into a substantial patent portfolio in hydrogen and electric fuel cells. Toyota Motors patented technologies are producing hybrid and pure green fuel-based automobiles.
It is the strategic assertion of monopoly rights in the patent portfolio that makes Toyota Motors the biggest automobile seller.
However, Toyota Motors is not among the top Electric fuel cells patent application filers. In the Electric fuel cells domain, as depicted below, China is the top patent applications filer.
The Tata Group has earned goodwill by practicing the best of corporate governance policies. Tata Motors is a part of the $128 billion worth conglomerate business behemoth The Tata Group.
In the financial year 2021-22, Tata Motors made the expense of $2.13 billion (Rs 15339 Crore) which amounts to 5.5% of its revenue in research and development (R&D). The 5.5% of revenue as a budget for R&D is well within the developed world range of 5 to 7 percent. The R&D expense is reflected in the launch of a new range of globally competitive automobiles. It has surged both the revenue and the share price of Tata Motors.
Tata Motors holds 5th rank in the top electric fuel cell for automobile patent filing companies.
French automaker Peugeot Citroen Automobile Group, after merging with Fiat Chrysler Automobiles, became Stellantis N.V. a Netherland-based multinational automobile company. It holds the biggest share in the hydrogen fuel cell for automobile patents.
The USA is the biggest car market with the highest per capita car ratio. Both the Toyota Motors and the Tata Motors Hydrogen fuel cell patent filing justifies it:
Presently China is the world leader in filing patent applications for the Hydrogen fuel cell for automobiles.
Out of the 170 patent families, 79 belong to China. In the comparison between the patent families graphs for the electric cells and the hydrogen cells, it becomes clear that China is an emerging green energy superpower.
However, there is no Chinese company with global dominance in the automobile sector. This is reflected in the next graph where French automaker Peugeot Citroen Automobile Group wins the top spot.
Although the picture of green tech is opaque. A complete system of generation to distribution is to be developed. The availability of electricity is also an issue in third-world countries where the fight between demand and supply is mostly won by the demand resulting in long hours of load shedding. Secondly, in third-world countries still, the major source of electricity generation is either hydro or fossil fuels, like coal. So, electricity as green energy in abundance is not a very promising idea for the third world.
The famous merger of luxury brands Jaguar and Land Rover belonging to Ford Motors with Tata Motors for a whopping $2.3 billion in 2006 brought in a lot of intangibles. In the year 2006-07, the gross revenue of Tata Motors was Rs 36987.82 crores. Its revenue in 2021 was Rs 278500 Crores. Although the Jaguar Land Rover revenue went down by 12%, during this time the astronomical growth of 653% is due to the assignment of 9007 patents by JLR as a part of the merger.
The patent assignment enriched the Tata Motors patent portfolio by bringing in monopolized technology of a premier automobile company. It also helped Tata Motors in quickly build up a new line of world-class automobiles.
No one has seen the future. Maybe the green viable energy automobile fuel resource would come into Tata Motors' fold in another merger with a company rich in green energy automobile fuel patents. The R&D developments in green fuel-propelled automobiles hold the promise to keep the global temperature rise within 1.5 degree Celsius.